Field: 3D Animations for a Startup Product Video

3D Startup Illustrations
The Final Product Video

Field’s product — a strategy software for product managers — is complex and deals with abstract problems. They hired me to create an animated intro for their new product video to make their approach more tangible and clearly communicate with their customers.

I developed a clean visual style inspired by the app’s UI that plays with light and glass-like material and reflects the clarity provided by the app. It uses iconic shapes and colors to symbolize abstract concepts.

Not every rock contains a diamond
Field lets the entire team participate
Field will become your headquarters
Field provides order and structure
With Field, the path forward is always clearly visible
Everything neatly tucks into its place
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